Our Mission
To nurture a global culture of joyful growth, grounded in appreciation.
People first, profits follow.
Discover Our New Book
In “The Key of Life: Appreciation in Practice,” I explore the transformative power of genuine appreciation. Too often, negativity stems from misunderstanding or overlooking the inherent value in our experiences and surroundings. Yet, the fact that trillions of cells work together to keep us alive is nothing short of miraculous. Every individual—and every moment—holds profound purpose and potential.
Within these pages, you’ll find a structured 10-step program designed to cut through life’s noise, reveal hidden value, and empower you to actively shape your reality. By applying these steps, you’ll begin to see the universe as an ocean of opportunities and blessings. Many readers notice a shift in just a day or two of consistent practice — a powerful reminder of why ‘appreciation in practice’ is at the heart of this journey.
Embracing this mindset can enhance your resilience, enthusiasm, and grounded optimism. Welcome to the most authentic version of yourself—where every moment truly counts.
Together,
We Grow Beyond Limits
Benefits That Elevate Your Team’s Performance
Efficiency
Our methods are crafted to naturally weave into daily life, helping you reduce stress and make clearer decisions. With simple, practical tools, you’ll turn everyday moments into progress, without overwhelming your routine.
Trust
We design every experience to be a safe space for growth. Whether it’s a family game night or a quiet moment with our book, our tools are built on trust — guiding you to deepen your connection with yourself and those around you.
Availability
Growth should always be within reach. Whether you engage through our card game, read our life guide, or explore future digital experiences, our ecosystem is designed to meet you where you are — bringing purposeful growth to any moment.
Hear from Our Clients
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Leah Yurfset
Los Angeles
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Nela Gold
Luisiana
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Roy Yliuay
Baltimore
Experience a Paradigm Shift:
Turning Every Challenge into an Exciting Adventure
Why ‘Appreciation in Practice’?
Because appreciation is the secret sauce to enjoying any difficulty, under any pressure. Through our philosophy, and with the tools and experiences we’re creating, we make it fun to learn how to ground yourself and thrive — even in life’s toughest moments.
From our family card game and board games, to digital experiences and an AI life guide app, to our book (if you prefer to dive deeper), and soon even films and animations — we’re designing an ecosystem of growth that makes maturity feel cooler than you ever imagined.
Just imagine: negativity eliminated from your life, and every challenge transformed into exciting progress.
The 70+ Method Book
Unlock a handbook designed to transform your mindset. Packed with over 70 practical methods, this book helps you see value in every moment and teaches you how to enjoy any challenge life presents. It’s your companion for grounded growth, clarity, and progress — at your own pace.
An Ecosystem for Growth
We’re building more than products — we’re crafting experiences that change lives. From transformative games to future digital tools, everything we create is designed to turn small daily shifts into profound personal breakthroughs. Because growth is not a destination — it’s a way of life.
Rediscover Your Excitement for Life
Life is not meant to feel heavy. With our tools and experiences, you’ll shift your perspective and reignite your passion — turning even mundane tasks into meaningful, energizing adventures. Maturity is cooler than you think, and growth can be a joyful journey.
Our Journey
We began as two people — Reza and Mehrnaz — who faced unimaginable pressures: personal hardships, financial struggles, and trials that could overwhelm anyone. Yet through the chaos, we discovered a life-changing truth: negativity dissolves when you see the inherent value and purpose in every moment. Our unwavering belief in kindness and growth transformed obstacles into opportunities, and pressure into deeper resilience. Today, we carry this truth forward, building tools to help others experience the same awakening.
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Our Values
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Service as Purpose: We’re not driven by revenue but by the joy of helping people grow, thrive, and realize their potential.
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Realistic Appreciation: Every challenge, however daunting, carries a lesson; When we acknowledge it, we free ourselves to transform stress into strength, and pressure into progress.
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Kindness as Strength: Compassion and empathy aren't weaknesses, they are powerful forces for lasting success, resilience, and joyful creation.
Our Commitment
We’re building experiences that help you turn even the toughest challenges into growth. Our goal is simple: to be a light that guides you — reframing pressure into progress, and obstacles into excitement. Every tool we create is designed to help you rediscover resilience, unlock grounded optimism, and experience real transformation. Because we believe: growth isn’t just possible, it’s inevitable when you see the value in every moment.